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Resources

Local Work Marketing is Now Blue Aspen Marketing

After 10 years as Local Work Marketing, we have decided to rebrand and tell our story for the next 10 years with Blue Aspen Marketing. In 2008, I started a small, working out of my living room marketing company called LocalWork.com.  My niche, getting contractors online.  I was committed to helping them see the value […]

published at Wednesday, October 3rd, 2018

14 Ways For You To Increase Your Online Marketing in 2018

The second quarter of 2018 is behind us and many are still scratching their heads with what to do this year to increase their marketing presence online.  Some are looking for SEO companies, while some are wanting to do their own content marketing. The highest priority in internet marketing is to identify increased revenue (ROI) […]

published at Monday, August 20th, 2018

How SEO’s Find High Traffic Keywords To Target

How SEO’s Find High Traffic Keywords To Target Total Read Time: 4 Minutes Helping Your SEO With Strategic Keywords Finding More Customers By Identifying The Best Keywords To Rank For In the past, ranking for keywords was fairly easy. It could be complete junk content on the page, but as long as the keyword were […]

published at Tuesday, November 15th, 2016

What Are Buyer Personas and Why Do I Need Them?

Total Read Time: 5 Minutes Helping Your SEO With Strategic Messaging Creating A Deeper Understanding of your Customers Developing a deeper understanding of your customer is so important today in a world flooded with constant selling; billboards, TV, web and radio advertisements, even in your social media feeds. Customers have become less loyal and trusting […]

published at Thursday, November 3rd, 2016

Five Trending Google SEO Tips

Total Read Time: 5 Minutes By Ryan Naylor Helping Your SEO With Trending Tips Understanding What SEO Factors are Impacting Your Rankability Is your business website ranking high on Google? Is search engine optimization or SEO up to par with your marketing goals? If not, don’t panic. You are not alone. SEO is a very […]

published at Sunday, October 9th, 2016

What Makes an SEO Expert an Expert?

Typically my rants are limited to myself during rush hour commute home, but today I feel like sharing.  Many times we get clients who find us through a Google search and request a free consultation at our Scottsdale office.  I absolutely love sitting down with new clients.  It’s my time to put on my educator […]

published at Thursday, February 18th, 2016

Google Local Listings Update That Could Affect Your Business

Updates to Google’s Local Search Results- Could this mean less visibility for your brand? Google has made some changes that could affect your rankings in Google local search results. These Google search results are used when a user is searching from a specific location, Phoenix for example. The results we formerly saw in local search […]

published at Thursday, August 20th, 2015

2 Simple Tips For Localized Search Engine Optimization

Does your business leverage a white hat search engine optimization strategy to target consumers in your area? Does your website have customized content that is location-relevant to your target audience? For those of you new to SEO, white hat optimization is a method of gaining organic ranking by focusing on the audience through content and […]

published at Tuesday, June 9th, 2015

Tools and Tactics for Keyword Expansion

Keyword Expansion: Discovering New Keyword Opportunities It’s that time again. You’re looking over your list of targeted keywords and the project is ready for expansion. Whether you’re finding new areas of opportunity, or you’ve exhausted your initial keywords list, finding new keywords can be a daunting task. There are various ways to approach a keyword […]

published at Tuesday, May 26th, 2015

What Are Ranking Factors For Your SEO Campaign

Search engine optimization (SEO) has several factors that influence rankings within search results. But have you ever wondered how search engines determine content’s relevancy? What makes a page more important to search engines? Search engines are your personal concierges of the Internet. When you make a search, the search engines dig through billions of pages […]

published at Wednesday, May 13th, 2015
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