PPC (Online Ads)

 

Get Leads ASAP.

 

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Blue Aspen Paid Ads Management

PPC Campaign Management

Our team expertly handles every aspect of your Pay-Per-Click campaigns, from conducting thorough keyword research and competitive analysis to crafting compelling ad copies and optimizing landing pages. We meticulously manage your ad spend, employing strategic bid management and budget allocation, while continuously monitoring and refining campaigns through A/B testing and performance analysis, all aimed at driving targeted traffic and maximizing conversions.

Keyword Research

Identifying and selecting relevant keywords that potential customers are likely to use when searching for products or services. This is foundational for targeting the right audience.

Competitor Analysis

Analyzing competitors’ PPC strategies to understand the market landscape, identify opportunities, and differentiate the client’s ads.

Campaign Strategy

Developing a comprehensive plan that includes campaign goals, target audience, budget allocation, bid strategy, and choice of PPC platforms (like Google Ads, Yelp Ads, Facebook Ads).

Ad Creation

Writing and designing the ad copies and visuals. This includes crafting compelling headlines, descriptions, and calls to action, as well as designing any visual elements needed for display or social media ads.

Landing Page Development

Creating or optimizing landing pages that the ads will direct to. These pages need to be relevant to the ad content, with a clear call to action and optimized for conversions.

Campaign Setup

Configuring the campaign in the chosen PPC platform, including setting up ad groups, choosing the right keywords, setting bids, and defining audience targeting options.

Conversion Tracking Setup

Implementing tools and codes to track conversions, whether they’re sales, leads, downloads, or other actions. This is crucial for measuring the ROI of the campaign.

Budget and Bid Management

Managing the campaign budget to ensure that spending is aligned with the campaign goals and the client’s overall marketing budget. Adjusting bids for keywords or ad placements to get the best possible return on investment.

Quality Score Optimization

Improving the Quality Score in platforms like Google Ads by enhancing the ad relevance, landing page quality, and click-through rate, which can lead to lower costs per click.

A/B Testing

Testing different elements of the campaign, such as ad copy, landing pages, or call to action buttons, to determine what works best and improve campaign performance.

Retargeting/Remarketing

Implementing retargeting campaigns to target users who have previously interacted with the website or ads but didn’t convert.

Campaign Optimization

Continuously optimizing the campaign based on performance data. This involves refining keywords, adjusting bids, tweaking ad copy, and experimenting with new strategies to improve results.

Grow Your Business Faster with PPC

Elevate your business to unparalleled success with powerful platforms like Google AdWords, Bing Ads, and Facebook Ads. In today’s digital landscape, there are more opportunities than ever to strategically promote your business through pay-per-click (PPC) advertising.

Unlike SEO services which can take months to gain new traffic, PPC advertising offers the immediate benefit of driving targeted traffic to your website almost instantly.

Have you found yourself depleting your paid advertising budget on campaigns that aren’t providing any calls, clicks, or conversions?

Google AdWords, Facebook Ads, Instagram Ads, and LinkedIn Ads are all potent tools in a savvy marketer’s arsenal.

 

They can each play a critical role in a comprehensive strategy designed to generate traffic and leads. However, the reality is that only 5% of businesses are effectively executing their PPC campaigns.

Considering launching a PPC campaign, but concerned about the potential costs and the risks associated with ineffective campaigns? It’s true that PPC can become expensive, and ineffective campaigns can result in wasted expenditure. However, enlisting the expertise of someone knowledgeable in PPC strategy can dramatically streamline your path to a fruitful campaign, resulting in lower overall ad spend and increased conversions.

Entrust your advertising strategy to someone who knows the intricacies of crafting successful campaigns, and witness your business soar to new heights while maximizing your return on investment.

Work Progress

Steps to Successful Paid Ads

Unlock the full potential of advertising with our systematic approach, ensuring your brand gets noticed and your investment yields results.

Research and Analysis

We delve deep to understand your target audience and assess the competitive landscape.

Ad Creation and Execution

Based on our research, we design impactful ads and allocate your budget for maximum ROI.

Reporting and Optimizing

We closely monitor results, finetune tactics, and keep you informed on ad effectiveness.

PPC Campaigns We’re Proud Of

We have been helping our clients to create and manage profitable PPC campaigns since 2009. We utilize these skills for our own business too.

While it can take a little time to perfect any campaign, we pride ourselves on diligently working towards a key goal: increasing conversions with lower customer acquisition costs and ad spend.

PPC is a powerful marketing tool that needs a dedicated manager to avoid costly spending.

 

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Testimonials

People love Blue Aspen

See for yourself why our clients become our biggest advocates.

fixed our Google listings when we moved

Blue Aspen fixed our Google listings and online presence when our practice moved. They were patient, thorough, and even helped months later without us being a current client.
Dave C

page 1 of Google for Dentist

Our website is now on page 1 of Google for Dentist and Dental Cleaning. They did everything they promised and it shows. Super glad we opted for their SEO and website redesign services.
Melissa J

Filled Our Schedule

Our website wasn’t generating leads, and we were struggling to attract local customers. Blue Aspen redesigned our site which is now easy to find online and launched ad campaigns that filled our technician's schedules. It’s been a total transformation.
Becky T.
Business Development Manager

Communication and updates helped us see what they were working on

Their communication and monthly updates made it easy to track our progress. Highly recommended!
David T.

They got us to page 1 on Google

They exceeded our expectations and got our company on the first page of Google Search!
Michael C.

Marketing Refresh

We used Blue Aspen for our website marketing and had a great experience. Having been in business for 20 years, we knew our marketing needed a refresh to help us reconnect with customers. Blue Aspen came in and redid our logo, branding and website design work. Super pleased with how everything turned out. Now it's on to working out our SEO to rank higher in Google. Thanks for all the hard work.
Steve C.

The Real Deal

Ryan and his team are the real thing. They really care about their clients! They assisted me with my google places/plus page when I was stuck with the merger last spring and with some snafu's after we moved locations, and it made a difference. They know SEO and google plus/pages and what it takes. Would utilize their services any time.
Karin C.

No More Stressing About Finding New Patients

Finding new patients used to be one of the most stressful parts of running my physical therapy practice. Blue Aspen took that worry off my plate with their marketing strategies. Now, I can focus on what I do best—helping my patients—while they handle everything to keep my schedule full.
Lindsey B.
Physical Therapist

Clear Communication

I had worked with other marketing agencies before, but they never followed through or delivered the results I needed. What I love most about Blue Aspen is their transparency. I always know how my marketing campaigns are performing, and their lead tracking has been a game-changer for managing my new patient inquiries. I’ve gone from struggling to attract patients to running a practice that’s consistently growing. Their team truly feels like an extension of my practice.
Karin M.
Physical Therapist & Clinic Owner

Modernized Our Online Presence

My website and online booking weren’t working, and it was hard to attract new patients. Blue Aspen rebuilt everything, optimized my presence on Google, and helped me reach patients searching for my services. I’ve seen incredible growth since partnering with them.
David C.
Clinic Owner

Transformed My Practice

Blue Aspen helped me transform my practice. Their marketing strategies brought in new patients and gave me confidence in my online presence. Highly recommend!
Jason C.
Practice Owner

We saw immediate results

Blue Aspen Marketing's insights and strategies exceeded our expectations. We saw immediate results.
Aaron M.
Marketing Director

Landed us on page one

They designed a website and SEO strategy that landed us on page one of Google. I couldn’t be happier!
Melissa J.
CMO

Client bookings within weeks

Our medspa saw a significant boost in online visibility and client bookings within weeks. They truly understand the health and wellness industry.
Amanda H.
CEO

Best Hotel Digital Marketing Agency I’ve Worked With

I’ve never trusted another agency like this. They explain the process clearly and deliver beyond expectations.
Melissa J.
Hotel Manager

A Fresh Take on Hotel Marketing

Blue Aspen was instrumental in identifying exactly where we were losing bookings and optimizing our website for better conversions.
Kevin Allen
Vacation Home Rental Host

Increase Bookings

The team here really cares about growing your client base. From SEO to PPC, they are awesome.
Joshua F., Chandler, AZ

The Perfect Marketing Support

Truly impressed with the support from the Blue Aspen Marketing team. We use them to manage all of our digital marketing lead generation. They have organized the entire lead and sales funnel, measured results and recommend budgets to grow our business. With Blue Aspen our leads have grown by 450% in the 4 years working together.
Tim Bowers
CEO of Aktiv Insight

Excellent SEO Work

I have used Blue Aspen for the SEO for my Physical Therapy practice for 7 years. We started with Blue Aspen back with just one location and one doctor. We now have multiple Physical Therapists, thousands of patients and multiple locations. Couldn't be more proud of the work they've done for me.
Dr. Mike King, Desert Edge Physical Therapy
Founder

Great company to work with

Blue Aspen Marketing transformed our brand's online presence with their exceptional SEO services. Their team not only improved our organic website traffic but also increased our leads significantly. We're thrilled with the results and highly recommend their expertise!
Francesca Lopez
Director of New Kamble

What an amazing approach to People, delightful experience

It's been really great working with Ryan and his team over at Blue Aspen Marketing. They built our website with landing pages and search engine marketing services. Overall our business is definitely better after working with them than before. My biggest recommendation is to help do a bit more training on Wordpress as part of the website design package.
Jordan Matthews
Creative Director
Frequently Asked Questions

What is PPC?

Curious about how PPC can drive traffic and boost sales, or why it’s pivotal for immediate visibility? Explore these frequently asked questions to uncover the benefits.

1

What is PPC, and how does it differ from organic search results?

2

What kinds of PPC ads are there?

3

How can I determine the right budget for my PPC campaigns?

4

How can I improve the conversion rates of my PPC ads?

5

How do I know if my PPC campaign is successful?

Successful Ad Campaigns Start with a Strategy Session

Is there something you are struggling with in your paid advertising campaign? We like to educate our potential and existing clients because an informed client is a better client.

Schedule a 1-hour virtual business audit with us and let us show you what areas need improvement and where we can implement our expertise to drive more results.

Schedule a Strategy Session