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3 Marketing Hacks To Do Before Contacting A Digital Marketing Agency

Looking for a digital marketing agency can seem like a daunting task. In your mind, you want to find an agency that you can trust with your marketing ambitions. It is crucial that you do your homework before you commit to partnering with a marketing company. This article explains 3 marketing hacks to do before […]

published at Sunday, April 4th, 2021

14 Ways For You To Increase Your Online Marketing in 2021

2021 has kicked off and many are still scratching their heads with what to do this year to increase their marketing presence online.  Some are looking for SEO companies, while some are wanting to do their own content marketing. The highest priority in internet marketing is to identify increased revenue (ROI) due to the marketing […]

published at Saturday, March 20th, 2021

A Complete Guide of Why Google Ads are Important to Your Marketing Strategy in 2021

    Are you a small business owner looking to discover a more measurable way of generating customers and qualified leads? Or are you a marketing manager that basically makes up the entire marketing department for your company? Either way, it’s your job to research and understand all of the opportunities to grow the business […]

published at Monday, February 1st, 2021

Talent Acquisition

Did you know that over 12% of the world population is over the age of 65? With an aging Baby Boomer generation, there are an estimated 2.3 million jobs needed in the healthcare industry by 2026. Is your company looking to recruit more employees? Although traditional hiring techniques might be sustaining your personnel needs, the […]

published at Monday, October 7th, 2019

Local Work Marketing is Now Blue Aspen Marketing

After 10 years as Local Work Marketing, we have decided to rebrand and tell our story for the next 10 years with Blue Aspen Marketing. In 2008, I started a small, working out of my living room marketing company called  My niche, getting contractors online.  I was committed to helping them see the value […]

published at Wednesday, October 3rd, 2018

Finding the Right Fit in a Digital Marketing Company

Choosing the right digital marketing company is no different than choosing to hire a particular employee. After all, the hope should be that this will be a long, on-going relationship with your business. You wouldn’t want to start over with a new agency every time you don’t get the results you expected. Let’s explore five […]

published at Friday, December 29th, 2017

Help! My email notification bubble just says “!”

Many of you have been in this position before. Too many emails, too little time. Unfortunately, emails are still a major form of communication, both in personal and professional matters. In 2017, the Radicati Group estimated that there are 3.7 billion email users in the world, and 269 BILLION emails sent per day! That’s a […]

published at Thursday, September 28th, 2017

Phoenix Storytelling Marketing Group Meetup

The Blue Aspen Marketing team had the opportunity to meet Park Howell, founder and creator of “The Business of Story,” at a content marketing Meetup last month. Looking for new and unique strategies is important to us, and Howell’s methodology was a striking blend of old and new ideas.  What is brand storytelling? Storytelling is […]

published at Wednesday, May 3rd, 2017

How SEO’s Find High Traffic Keywords To Target

How SEO’s Find High Traffic Keywords To Target Total Read Time: 4 Minutes Helping Your SEO With Strategic Keywords Finding More Customers By Identifying The Best Keywords To Rank For In the past, ranking for keywords was fairly easy. It could be complete junk content on the page, but as long as the keyword were […]

published at Tuesday, November 15th, 2016

What Are Buyer Personas and Why Do I Need Them?

Total Read Time: 5 Minutes Helping Your SEO With Strategic Messaging Creating A Deeper Understanding of your Customers Developing a deeper understanding of your customer is so important today in a world flooded with constant selling; billboards, TV, web and radio advertisements, even in your social media feeds. Customers have become less loyal and trusting […]

published at Thursday, November 3rd, 2016