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Resources

Local Work Marketing is Now Blue Aspen Marketing

After 10 years as Local Work Marketing, we have decided to rebrand and tell our story for the next 10 years with Blue Aspen Marketing. In 2008, I started a small, working out of my living room marketing company called LocalWork.com.  My niche, getting contractors online.  I was committed to helping them see the value […]

published at Wednesday, October 3rd, 2018

14 Ways For You To Increase Your Online Marketing in 2018

The second quarter of 2018 is behind us and many are still scratching their heads with what to do this year to increase their marketing presence online.  Some are looking for SEO companies, while some are wanting to do their own content marketing. The highest priority in internet marketing is to identify increased revenue (ROI) […]

published at Monday, August 20th, 2018

Finding the Right Fit in a Digital Marketing Company

Choosing the right digital marketing company is no different than choosing to hire a particular employee. After all, the hope should be that this will be a long, on-going relationship with your business. You wouldn’t want to start over with a new agency every time you don’t get the results you expected. Let’s explore five […]

published at Friday, December 29th, 2017

Help! My email notification bubble just says “!”

Many of you have been in this position before. Too many emails, too little time. Unfortunately, emails are still a major form of communication, both in personal and professional matters. In 2017, the Radicati Group estimated that there are 3.7 billion email users in the world, and 269 BILLION emails sent per day! That’s a […]

published at Thursday, September 28th, 2017

Phoenix Storytelling Marketing Group Meetup

The Blue Aspen Marketing team had the opportunity to meet Park Howell, founder and creator of “The Business of Story,” at a content marketing Meetup last month. Looking for new and unique strategies is important to us, and Howell’s methodology was a striking blend of old and new ideas.  What is brand storytelling? Storytelling is […]

published at Wednesday, May 3rd, 2017

How SEO’s Find High Traffic Keywords To Target

How SEO’s Find High Traffic Keywords To Target Total Read Time: 4 Minutes Helping Your SEO With Strategic Keywords Finding More Customers By Identifying The Best Keywords To Rank For In the past, ranking for keywords was fairly easy. It could be complete junk content on the page, but as long as the keyword were […]

published at Tuesday, November 15th, 2016

What Are Buyer Personas and Why Do I Need Them?

Total Read Time: 5 Minutes Helping Your SEO With Strategic Messaging Creating A Deeper Understanding of your Customers Developing a deeper understanding of your customer is so important today in a world flooded with constant selling; billboards, TV, web and radio advertisements, even in your social media feeds. Customers have become less loyal and trusting […]

published at Thursday, November 3rd, 2016

Five Trending Google SEO Tips

Total Read Time: 5 Minutes By Ryan Naylor Helping Your SEO With Trending Tips Understanding What SEO Factors are Impacting Your Rankability Is your business website ranking high on Google? Is search engine optimization or SEO up to par with your marketing goals? If not, don’t panic. You are not alone. SEO is a very […]

published at Sunday, October 9th, 2016

What Makes an SEO Expert an Expert?

Typically my rants are limited to myself during rush hour commute home, but today I feel like sharing.  Many times we get clients who find us through a Google search and request a free consultation at our Scottsdale office.  I absolutely love sitting down with new clients.  It’s my time to put on my educator […]

published at Thursday, February 18th, 2016

Google Local Listings Update That Could Affect Your Business

Updates to Google’s Local Search Results- Could this mean less visibility for your brand? Google has made some changes that could affect your rankings in Google local search results. These Google search results are used when a user is searching from a specific location, Phoenix for example. The results we formerly saw in local search […]

published at Thursday, August 20th, 2015
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