Resources

Tools and Tactics for Keyword Expansion

Keyword Expansion: Discovering New Keyword Opportunities It’s that time again. You’re looking over your list of targeted keywords and the project is ready for expansion. Whether you’re finding new areas of opportunity, or you’ve exhausted your initial keywords list, finding new keywords can be a daunting task. There are various ways to approach a keyword […]

published at Tuesday, May 26th, 2015

What Are Ranking Factors For Your SEO Campaign

Search engine optimization (SEO) has several factors that influence rankings within search results. But have you ever wondered how search engines determine content’s relevancy? What makes a page more important to search engines? Search engines are your personal concierges of the Internet. When you make a search, the search engines dig through billions of pages […]

published at Wednesday, May 13th, 2015

Reviews Of Yext For Automated Directory Citation Postings – Good and Bad

It’s a popular topic right now, how to build as many directory citations as possible.  One company that is making a splash is Yext.  Yext created a concept about 6 years ago to allow businesses a one-stop spot which automates your directory postings.  Their product is called PowerListings which addresses the time consumption of creating […]

published at Thursday, May 7th, 2015

Design Elements Needed To Impact Your Visitors

As the Internet evolves, so must our understanding of the fundamentals to creating great design and user-friendly sites.  The website has only seconds to impress and invite the user to navigate through the site. With the help of these few key elements your site will remain relevant and entice the reader to want more from […]

published at Friday, May 1st, 2015

What You Need to Know About Crawling and Indexing

What is Crawling and Indexing? The main purpose of your website is to give your consumer information about your product or service. But without the use of crawling and indexing, your website information would be irrelevant to search engines. These concepts work by collecting all the information from your site, crawling, and then storing the […]

published at Thursday, April 23rd, 2015

Organic SEO vs. PPC- The Basics

The Basics Have you wanted to boost traffic to your website but didn’t know where to start? There are many factors in search engine optimization (SEO) and it can be an overwhelming process to learn. Focus on the basics, pay-per-click (ppc) and organic rankings. Which approach is better for your website? PPC Pay-per-click (PPC) is […]

published at Tuesday, April 14th, 2015

Top Five Influences to Drive SEO Success

Search Engine Optimization is the art of making your website easily accessible to your targeted audience. Search engines such as Google, Bing, and Yahoo!, communicate with your site using algorithms based on importance and relevance to the search inquiry. There are various ways these engines communicate with your site such as popular keywords, linking to […]

published at Wednesday, April 8th, 2015

4 Mistakes On Your Website Driving People AWAY

The business website is more or less a ‘business card’ for search engine marketing nowadays. You (or an experienced web designer) can do practically anything with a web page. That doesn’t mean you should do ‘practically anything,’ though. Web design is easy enough for most people to pick up and do. The hard part is […]

published at Thursday, April 2nd, 2015

Build Relationships With Your Brand Through Content

I was recently featured in the Arizona Republic for a column I wrote relating to trust inside a workplace. What is interesting about the article, is the instant credibility I got.  It wasn’t a lighting rod of education that made me smarter, more aware or relevant…it was the trust factor of having quality content.  Many […]

published at Wednesday, March 18th, 2015

4 Tips To Keep Ranking After A Site Redesign

One of the most daunting and frightening tasks a business owner can deal with is the design (or redesign) of their website. For a site that has been ranking really well organically and bringing in a ton of traffic every month, it can be hard to let go of that old site and accept a […]

published at Wednesday, March 11th, 2015
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