Elevate your business to unparalleled success with powerful platforms like Google AdWords, Bing Ads, and Facebook Ads. In today’s digital landscape, there are more opportunities than ever to strategically promote your business through pay-per-click (PPC) advertising.
Unlike SEO services which can take months to gain new traffic, PPC advertising offers the immediate benefit of driving targeted traffic to your website almost instantly.
Google AdWords, Facebook Ads, Instagram Ads, and LinkedIn Ads are all potent tools in a savvy marketer’s arsenal. They can each play a critical role in a comprehensive strategy designed to generate traffic and leads. However, the reality is that only 5% of businesses are effectively executing their PPC campaigns.
Considering launching a PPC campaign, but concerned about the potential costs and the risks associated with ineffective campaigns? It’s true that PPC can become expensive, and ineffective campaigns can result in wasted expenditure. However, enlisting the expertise of someone knowledgeable in PPC strategy can dramatically streamline your path to a fruitful campaign, resulting in lower overall ad spend and increased conversions.
Entrust your advertising strategy to someone who knows the intricacies of crafting successful campaigns, and witness your business soar to new heights while maximizing your return on investment.
Check out these hypothetical clients, and how their strategies played out.
Client One pays $600 per month on a PPC campaign that generates very little ROI (return on investment).They have been spinning their wheels for a year, changing and tweaking the campaign, looking for a sweet spot that never materializes. Overall, they have spent $7,200 this year on their PPC strategy, not to mention the man hours that have gone into it.
Client Two comes straight to a professional company paying $600 per month along with their ad budget, but their overall CPC (cost per click) goes down and their ROI goes up.
After three months, the client’s campaign has a strong foundation and a well organized campaign. There are several targeted ad groups that serve their customers at different points in the buyer journey. Conversions are making up for the additional maintenance spend.
Client Two can now can take their success and go into growth mode, enacting strategies that generate even more revenue. Client Two spent more initially, but in the long run saves and even earns because they hired someone to help them.
We have been helping our clients to create and manage profitable PPC campaigns since 2009. We utilize these skills for our own business too.
While it can take a little time to perfect any campaign, we pride ourselves on diligently working toward that key goal- lower customer acquisition costs, ad spend, and increased conversions.
PPC is a powerful marketing tool that needs a dedicated manager to avoid costly spending.
Is there something you are struggling with in your paid advertising campaign? We like to educate our potential and existing clients because an informed client is a better client.
For the cost of hiring one marketing employee you can partner with a whole team of marketing experts! As your outsourced marketing department you'll have access to programmers, designers, technical writers and project managers. Together we'll build your marketing strategy.
