The goal with this project was to get visibility to the website in the most organic way possible. The foundation was there, they had great images for us to work with and they were already ranking for some great keywords. For this project we just needed to add that extra touch of SEO, mobile functionality, and a few adjustments to the design to intrigue viewers to click around which helps with bounce rates and average page views. Sometimes it doesn’t matter how great of a website design you have, if the optimization and CTA’s aren’t there, a competitor will easily beat you out of the number one spot on google. We also added calls to action to help drive traffic and ensure that they would start ranking for competitive keywords.