SEO (Search Engine Optimization)

How do you hide a dead body on the internet?

– Put it on page 2 of Google

Optimizing Your Brand Through Online Search is Key

The landscape of business marketing has undergone a dramatic transformation since the era of investing in yellow-page ads. This evolution continues apace, driven by the emergence of new technologies. For many established businesses, the shift from traditional to digital marketing was initially a challenging leap—it felt uncertain and costly. But today, there’s no questioning the immense value of securing the #1 spot on Google for your industry; it stands as one of the most impactful ways to attract new business.

A question we frequently encounter is, “Does SEO still work?” The answer is unequivocal: Yes! The majority of our clients experience a surge in new organic traffic to their websites, with increases often ranging from 80-100% year over year. The opportunity to rank prominently for your industry is very much alive, and as consumers increasingly turn to Google for trustworthy business recommendations, this trend shows no signs of slowing.

Regardless of whether your sales are geared towards business-to-business or business-to-consumer markets, your online presence has become the most critical factor in connecting with your customers. Seize control of the web with a sharply targeted SEO campaign, meticulously designed to establish credibility and trust with your potential customers.

What tasks are done for successful SEO?

Your business requires a clear and focused approach to drive the most targeted traffic to your website. There are many key aspects online that need to be utilized for successful SEO

  1. Building Authority: Backlinks, acquiring relevant industry sites to link to your website is key, especially in competitive industries where it is a vital ranking factor.
  2. Citations: These are listings of your business name, address, and phone number on other websites, like niche directories and broad category sites such as online yellow pages. Accurate and abundant citations enhance your rankings, but inaccuracies can confuse search engines and harm your position.
  3. Customer Reviews: Vital for local search rankings, reviews signal to search engines that your business is active. Aim for a minimum of 10 reviews on Google, with a noticeable boost in rankings after 25 reviews.
  4. On-Site Optimization: Ensures best practices are implemented within your website, like crafting effective titles and descriptions for each page that adhere to recommended character lengths, internal linking, alt text image descriptions, meta titles, and measuring your website’s load speed.
  5. Unique & Frequent Content: Abundant and frequent content is essential, as search engines use it to understand your site and match it to queries, thus making your site more discoverable.

SEO Campaigns We're Proud Of

SEO is an art, not a science.  It takes a craft of understanding the pulse of your website and comparing it with all the moving pieces of Google, competition and industry trends.