How we’ve helped patients in need find Arizona’s only female, double board-certified plastic surgeon.
In the competitive landscape of plastic surgery, standing out is not just a matter of skill, but also how effectively one can reach and engage potential patients. For Dr. Rimma Finkel, her distinct expertise as Arizona’s only female double-board certified plastic surgeon specializing in post-breast cancer reconstructive surgeries set her apart. Recognizing the power of a modern online presence, she knew it was time to update her website and unlock the full potential of her practice.
Enter Blue Aspen Marketing: tasked with transforming Dr. Finkel’s online image, our objective was more than just a cosmetic uplift. We embarked on a comprehensive digital transformation, focused on optimizing the website’s design and enhancing its search engine visibility. The goal was clear – to ensure that patients, particularly those in dire need of Dr. Finkel’s specialized skills, could find her with ease.
In this case study, we will delve into the challenges faced, strategies employed, and the results achieved in the collaboration between Blue Aspen Marketing and Dr. Rimma Finkel, MD.
For Dr. Rimma Finkel’s digital refresh, Blue Aspen Marketing delivered a comprehensive suite of services. This included a complete website redesign, paired with modern branding and graphic design touches. Furthermore, our team employed advanced SEO strategies and strengthened the platform with targeted content marketing initiatives.
Upon reviewing Dr. Finkel’s existing website, it was clear that it held tremendous potential for growth and modernization. Here are some key areas identified for enhancement:
Recognizing these areas for improvement, Blue Aspen Marketing was enthusiastic about undertaking a comprehensive website redesign. Our goal was to elevate Dr. Finkel’s online presence, transforming it into a modern, user-friendly, and SEO-optimized showcase of her professional expertise.
Blue Aspen Marketing delved deep to understand the unique ethos and needs of Dr. Finkel’s practice. With this understanding, we:
In our collaboration with Dr. Rimma Finkel, Blue Aspen Marketing successfully revolutionized her online presence, leading to a substantial increase in web traffic, engagement, and new user visits. Our comprehensive website redesign and targeted SEO optimization significantly enhanced Dr. Finkel’s visibility, especially in her specialized field of post-breast cancer reconstructive surgeries. This digital transformation not only elevated her search engine rankings but also strengthened her brand recognition, resulting in increased referrals and consultation requests. The project underscores the critical role of a well-crafted digital strategy in connecting a medical professional’s expertise with patients in need.
SEO is an art, not a science. It takes a craft of understanding the pulse of your website and comparing it with all the moving pieces of Google, competition and industry trends.
See for yourself why our clients become our biggest advocates.
We’re ready to talk about your business goals—and how we can help you reach them.
Schedule a 1-hour virtual business audit with us and let us show you what areas need improvement and where we can implement our expertise to drive more results.