The Roofing Company

Read about how Blue Aspen Marketing helped this roofing contractor develop an online presence through SEO strategies, a redesigned website, and website optimization.

The Roofing Company

In this case study, we will be exploring before the implementation of Blue Aspen Marketings work, the strategies implemented during, and the results after for The Roofing Company.

The initial challenges faced by The Roofing Company included struggling to differentiate itself in a saturated market, having limited online visibility, and having a weak website presence.

Blue Aspen Marketing, with its expertise in online marketing, SEO, and website design and optimization, developed a custom marketing plan for The Roofing Company’s specific needs. This strategy was aimed at revamping their digital presence, enhancing brand awareness through organic SEO strategies, and re-creating and optimizing a new website to better demonstrate their overall message and professionalism.

 

Services Implemented

SEO (Search Engine Optimization)
Website Design and Development
Content Marketing
PPC (online ads)

Website Before

The Roofing Company’s website before was tough to read and dissect. We strongly felt potential clients weren’t even going past the homepage due to how much was going on and their eyes didn’t know where to look.

Behind the scenes, their website didn’t have optimized web pages either. Pages weren’t indexed, and Title tags and descriptions weren’t SEO-related. Therefore many of the reasons they weren’t ranking on Google.

Website After

After Blue Aspen was involved we created and saw change almost immediately. Making sure behind-the-scenes work was done first, optimizing, indexing, and using relevant keywords to Google’s liking.

The new website design’s goal was to be organized and easy to read. We wanted the goal to be as soon as you get to their page, you know what The Roofing Company does, builds beautiful roofs! The layout was much cleaner and easier for potential customers to navigate. Implementing a blog also is an SEO strategy we implemented on their site.

The Results

 

Reflecting on our partnership with The Roofing Company, it’s clear how pivotal strategic marketing can be in transforming a business. We took on the challenge of overhauling their digital presence and website redesign and optimization. Our efforts significantly enhanced The Roofing Company’s online visibility and interaction with their target audience. Tailoring our approach to meet the specific needs of the roofing industry, we not only broadened their market reach but also deepened relationships with both new and existing customers.

This partnership demonstrated more than just immediate improvements in lead generation and revenue. It established a foundation for sustainable growth. From our perspective at Blue Aspen Marketing, this case study serves as a strong example of the importance of innovative digital marketing and effective branding in securing a competitive advantage. Our experience with The Roofing Company underscores the necessity for businesses to adapt to changing market conditions and the value of selecting the right marketing partner to realize their full potential.

 

Visitors
New Users
Leads
Google Ranking

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Testimonials

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fixed our Google listings when we moved

Blue Aspen fixed our Google listings and online presence when our practice moved. They were patient, thorough, and even helped months later without us being a current client.
Dave C

page 1 of Google for Dentist

Our website is now on page 1 of Google for Dentist and Dental Cleaning. They did everything they promised and it shows. Super glad we opted for their SEO and website redesign services.
Melissa J

Filled Our Schedule

Our website wasn’t generating leads, and we were struggling to attract local customers. Blue Aspen redesigned our site which is now easy to find online and launched ad campaigns that filled our technician's schedules. It’s been a total transformation.
Becky T.
Business Development Manager

Communication and updates helped us see what they were working on

Their communication and monthly updates made it easy to track our progress. Highly recommended!
David T.

They got us to page 1 on Google

They exceeded our expectations and got our company on the first page of Google Search!
Michael C.

Marketing Refresh

We used Blue Aspen for our website marketing and had a great experience. Having been in business for 20 years, we knew our marketing needed a refresh to help us reconnect with customers. Blue Aspen came in and redid our logo, branding and website design work. Super pleased with how everything turned out. Now it's on to working out our SEO to rank higher in Google. Thanks for all the hard work.
Steve C.

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Ryan and his team are the real thing. They really care about their clients! They assisted me with my google places/plus page when I was stuck with the merger last spring and with some snafu's after we moved locations, and it made a difference. They know SEO and google plus/pages and what it takes. Would utilize their services any time.
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No More Stressing About Finding New Patients

Finding new patients used to be one of the most stressful parts of running my physical therapy practice. Blue Aspen took that worry off my plate with their marketing strategies. Now, I can focus on what I do best—helping my patients—while they handle everything to keep my schedule full.
Lindsey B.
Physical Therapist

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I had worked with other marketing agencies before, but they never followed through or delivered the results I needed. What I love most about Blue Aspen is their transparency. I always know how my marketing campaigns are performing, and their lead tracking has been a game-changer for managing my new patient inquiries. I’ve gone from struggling to attract patients to running a practice that’s consistently growing. Their team truly feels like an extension of my practice.
Karin M.
Physical Therapist & Clinic Owner

Modernized Our Online Presence

My website and online booking weren’t working, and it was hard to attract new patients. Blue Aspen rebuilt everything, optimized my presence on Google, and helped me reach patients searching for my services. I’ve seen incredible growth since partnering with them.
David C.
Clinic Owner

Transformed My Practice

Blue Aspen helped me transform my practice. Their marketing strategies brought in new patients and gave me confidence in my online presence. Highly recommend!
Jason C.
Practice Owner

We saw immediate results

Blue Aspen Marketing's insights and strategies exceeded our expectations. We saw immediate results.
Aaron M.
Marketing Director

Landed us on page one

They designed a website and SEO strategy that landed us on page one of Google. I couldn’t be happier!
Melissa J.
CMO

Client bookings within weeks

Our medspa saw a significant boost in online visibility and client bookings within weeks. They truly understand the health and wellness industry.
Amanda H.
CEO

Best Hotel Digital Marketing Agency I’ve Worked With

I’ve never trusted another agency like this. They explain the process clearly and deliver beyond expectations.
Melissa J.
Hotel Manager

A Fresh Take on Hotel Marketing

Blue Aspen was instrumental in identifying exactly where we were losing bookings and optimizing our website for better conversions.
Kevin Allen
Vacation Home Rental Host

Increase Bookings

The team here really cares about growing your client base. From SEO to PPC, they are awesome.
Joshua F., Chandler, AZ

The Perfect Marketing Support

Truly impressed with the support from the Blue Aspen Marketing team. We use them to manage all of our digital marketing lead generation. They have organized the entire lead and sales funnel, measured results and recommend budgets to grow our business. With Blue Aspen our leads have grown by 450% in the 4 years working together.
Tim Bowers
CEO of Aktiv Insight

Excellent SEO Work

I have used Blue Aspen for the SEO for my Physical Therapy practice for 7 years. We started with Blue Aspen back with just one location and one doctor. We now have multiple Physical Therapists, thousands of patients and multiple locations. Couldn't be more proud of the work they've done for me.
Dr. Mike King, Desert Edge Physical Therapy
Founder

Great company to work with

Blue Aspen Marketing transformed our brand's online presence with their exceptional SEO services. Their team not only improved our organic website traffic but also increased our leads significantly. We're thrilled with the results and highly recommend their expertise!
Francesca Lopez
Director of New Kamble

What an amazing approach to People, delightful experience

It's been really great working with Ryan and his team over at Blue Aspen Marketing. They built our website with landing pages and search engine marketing services. Overall our business is definitely better after working with them than before. My biggest recommendation is to help do a bit more training on Wordpress as part of the website design package.
Jordan Matthews
Creative Director

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