Read about how Blue Aspen Marketing helped this roofing contractor develop an online presence through SEO strategies, a redesigned website, and website optimization.
In this case study, we will be exploring before the implementation of Blue Aspen Marketings work, the strategies implemented during, and the results after for The Roofing Company.
The initial challenges faced by The Roofing Company included struggling to differentiate itself in a saturated market, having limited online visibility, and having a weak website presence.
Blue Aspen Marketing, with its expertise in online marketing, SEO, and website design and optimization, developed a custom marketing plan for The Roofing Company’s specific needs. This strategy was aimed at revamping their digital presence, enhancing brand awareness through organic SEO strategies, and re-creating and optimizing a new website to better demonstrate their overall message and professionalism.
The Roofing Company’s website before was tough to read and dissect. We strongly felt potential clients weren’t even going past the homepage due to how much was going on and their eyes didn’t know where to look.
Behind the scenes, their website didn’t have optimized web pages either. Pages weren’t indexed, and Title tags and descriptions weren’t SEO-related. Therefore many of the reasons they weren’t ranking on Google.
After Blue Aspen was involved we created and saw change almost immediately. Making sure behind-the-scenes work was done first, optimizing, indexing, and using relevant keywords to Google’s liking.
The new website design’s goal was to be organized and easy to read. We wanted the goal to be as soon as you get to their page, you know what The Roofing Company does, builds beautiful roofs! The layout was much cleaner and easier for potential customers to navigate. Implementing a blog also is an SEO strategy we implemented on their site.
Reflecting on our partnership with The Roofing Company, it’s clear how pivotal strategic marketing can be in transforming a business. We took on the challenge of overhauling their digital presence and website redesign and optimization. Our efforts significantly enhanced The Roofing Company’s online visibility and interaction with their target audience. Tailoring our approach to meet the specific needs of the roofing industry, we not only broadened their market reach but also deepened relationships with both new and existing customers.
This partnership demonstrated more than just immediate improvements in lead generation and revenue. It established a foundation for sustainable growth. From our perspective at Blue Aspen Marketing, this case study serves as a strong example of the importance of innovative digital marketing and effective branding in securing a competitive advantage. Our experience with The Roofing Company underscores the necessity for businesses to adapt to changing market conditions and the value of selecting the right marketing partner to realize their full potential.
SEO is an art, not a science. It takes a craft of understanding the pulse of your website and comparing it with all the moving pieces of Google, competition and industry trends.
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