What types of SEO approaches will you perform?
An important element when hiring an SEO company is having an audit done that analyzes a website’s SEO performance. If an audit does not get performed, this is a warning factor of the SEO company lacking capabilities. There are three primary aspects of SEO performing an audit and are recognized by the most productive SEO agency as factors for a comprehensive SEO strategy.
Technical SEO – This aspect of SEO audit concentrates on how well a search engine can crawl a site and index its content. The technical SEO aspect also reviews a client’s website code, site structure, speed, and other metrics impacting a site search traffic.
User Experience (UX) – During an SEO audit, this aspect of SEO focuses primarily on reviewing the optimization of the content of a client site’s digital features. The audit analyzes the on-page user experience of a website containing keyword optimization, navigation, and content.
Off-Page – This aspect of an SEO audit reviews a website’s strength by analyzing a site’s presence with external links from other websites. The audit looks for opportunities to extend a website domain and page authority from other high-quality external links pointing to a client’s website.