If you’re getting form fills, clicks, and “conversions” but still struggling to book real house cleaning jobs, you’re not alone. We help cleaning and maid service companies focus on what actually matters: calls that connect, cleaning quotes that turn into booked appointments, and marketing that matches what your sales team sees in real life.
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You’re paying for leads, but when your team calls, most of them never pick up.
Nothing changed on your end, yet volume drops, costs creep up, and no one can explain why.
Dashboards claim conversions, but when you ask customers how they found you, the answers don’t match the reports.
“I like how your creative is tailored. You’re speaking directly to the problems in our industry.”
CEO, Dirt Busters House Cleaning
We don’t optimize for what looks good in a report. We optimize for what cleaning companies actually care about: people answering the phone, transparent pricing conversations, and schedules filling back up.
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No Contract Required!
Instead of generic “house cleaning services” pages, we build city pages around real frustrations customers voice every day—cleaners not showing up, surprise charges, and unreliable scheduling—so prospects feel understood the moment they land on your site.
Don’t just take our word for it — hear how service-based businesses describe working with a marketing partner who focuses on sales, clarity, and real results.
Focus on calls, conversations, and customers who are actually reachable.
Seasonality, staffing capacity, and service mix change. Your marketing should adjust with it, not lock you into a rigid plan.
We don’t tear down winning campaigns or pages just to make changes. If something is performing, we leave it alone and build around it.
Low CPL doesn’t matter when your team spends hours chasing people who never respond.
If your team is doing the follow-up and the work, your marketing should meet them halfway.
Get clear answers about how we help cleaning companies improve lead quality, book more jobs, and understand what’s actually driving revenue.
Do you work specifically with cleaning companies?
Yes. Cleaning businesses face unique challenges like unreliable competitors, high no-show rates, pricing confusion, and heavy local competition. Our strategies are built specifically around how cleaning services businesses actually operate.
Will this reduce low-quality leads?
That’s one of the primary goals. We focus on intent, geography, and call-based conversions to reduce non-responsive leads and wasted follow-up time.
Do you only run Google Ads?
No. We evaluate Google Ads, SEO, Yelp, and other channels based on what actually produces booked jobs, not what a platform claims credit for.
What if something isn’t working?
We adjust. We don’t defend bad performance with jargon or dashboards that don’t match your sales data.
Do you help with both residential and commercial cleaning?
Yes. We work with residential cleaning, commercial cleaning, janitorial, and specialty services like carpet cleaning. We adjust the marketing plan, messaging, and channels based on the target audience and buying cycle.
How does local SEO actually help a cleaning services business?
Local SEO improves how your business appears in search engine results for people searching in your service area. This includes your Google Business Profile, Google Maps visibility, and service pages built around real customer intent.
Do you manage Google Ads and PPC for cleaning companies?
Yes. We manage PPC and pay-per-click advertising, but we’re selective. Our focus is lead generation that produces real conversations, with tight service area targeting and real-time performance adjustments.
What about social media and social media marketing?
We treat social media as a support channel, not a magic bullet. Platforms like Facebook, Instagram, and LinkedIn can help reinforce your online presence and build trust, but only when they support real conversions.
Do you help with website design and web design?
Yes. Website design matters more than most cleaning companies realize. A clean, fast site should clearly explain services, pricing approach, service area, and reliability so potential clients know who to call.
How do you approach digital marketing strategies for the cleaning industry?
Our digital marketing strategies start with how cleaning clients actually behave. We look at call data, CRM follow-up rates, and which leads turn into booked jobs, then align SEO, paid ads, and content around real revenue.
Do you help with email marketing and follow-ups?
Yes. Email marketing is often overlooked in the cleaning industry. When paired with a CRM, it helps with follow-ups, reminders, and reactivating past cleaning clients without additional ad spend.
How do you track leads and performance?
We connect marketing efforts to your CRM whenever possible so you can see where leads come from and how they move through your pipeline, including which channels generate new clients and which create non-responsive leads.
Can you help improve our online visibility beyond ads?
Yes. Online visibility comes from SEO, content, reviews, and a consistent online presence. This includes search rankings, Google Maps visibility, and how your business appears when someone researches you after a referral.
How do you help cleaning companies build trust online?
We focus on clarity and consistency. Accurate service pages, transparent messaging, reviews, and case studies help build trust with potential clients before they ever pick up the phone.
Is this only for large companies, or does it work for small businesses?
We work with small businesses and growing local cleaning services businesses. Many of our clients are owner-led companies that need efficient marketing solutions that scale without bloated retainers.
What makes you different from another digital marketing agency?
Most digital marketing agencies focus on reports. We focus on outcomes. Our job is to help service providers get better leads, reduce wasted spend, and support real growth—not defend dashboards.
Do you offer a free consultation?
Yes. We offer a free consultation to review your marketing efforts, service area coverage, and lead quality. No pressure and no pitch—just a clear conversation about what’s working and what isn’t.
Will this help us get new clients, or just more traffic?
The goal is new clients, not just traffic. Our SEO strategies, paid advertising, and content are designed to attract potential customers who are ready to talk, book, and pay.
How do you handle word-of-mouth and referrals?
Word-of-mouth is powerful, but most people still Google you before calling. We make sure your online presence supports referrals instead of losing them to competitors with stronger visibility.
Is this approach data-driven?
Yes, but grounded in reality. We use data-driven insights alongside real-world feedback from your sales team so decisions reflect what’s happening on the phones, not just analytics tools.
Can you show examples or case studies?
Yes. We can share case studies and real-world examples during your free consultation to show how these strategies have helped other local businesses improve lead quality and consistency.
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