HOW ECOGUARD TURNED LOCAL SEARCH INTO CONSISTENT, HIGH-QUALITY LEADS

EcoGuard partnered with Blue Aspen Marketing to improve local visibility and lead quality by strengthening how they show up in search and focusing marketing efforts on high-intent, quote-ready customers.

Focused on real leads that turn into quotes — not empty traffic or impressions.

BOOK A STRATEGY CALL VIEW HOW WE DID IT

THE PROBLEM

Growth Was Happening — But Lead Quality and Visibility Were Inconsistent

Showing up consistently in the right searches was a challenge.

EcoGuard had strong service delivery and a clear brand, but online visibility wasn’t reliably translating into the right volume or quality of leads.

Paid spend lacked clear attribution to real inquiries.

Calls, form fills, and quote requests were coming in, but it wasn’t always clear which channels were driving customers worth following up with.

Reporting existed — but clarity was missing.

Dashboards and metrics only mattered if they could answer one simple question:
What’s actually driving real inquiries and sustainable growth?

Here’s what changed after we stepped in.

BEFORE

BLUE ASPEN MARKETING

EcoGuard didn’t consistently appear in the searches that mattered most.
It wasn’t always clear which channels were driving real leads.
Paid campaigns brought in mixed lead quality.
SEO efforts lacked a clear connection to service intent.

AFTER

IMPLEMENTING OUR STRATEGY

EcoGuard began showing up consistently in high-intent local searches.
Lead tracking became clearer across calls and quote requests.
Paid campaigns focused more on high-quality inquiries.
SEO became a foundation for long-term, compounding visibility.

How Leads Came In

FROM GOOGLE SEARCH & LOCAL LISTINGS

EcoGuard started showing up more consistently when people searched for pest control in their area, leading to a steadier flow of inbound inquiries over time.

FROM GOOGLE ADS

Google Ads helped capture customers who were already looking for pest control services and ready to reach out, supporting a more consistent stream of leads.

FROM YELP ADS (PRIMARY LEAD DRIVER)

Yelp played a supporting role by connecting EcoGuard with customers actively comparing local providers.
In April 2023, Yelp Ads generated 3,746 impressions, 158 ad clicks, and 130 quote requests.

ABOUT THE CLIENT

EcoGuard Pest Control is a local, family-owned pest control company serving homeowners and businesses with safe, effective, and eco-friendly pest management solutions. Their services cover everything from general pest control to targeted treatments, with a strong focus on customer trust and long-term protection.

As EcoGuard continued to grow across multiple service areas, improving local visibility and attracting higher-quality inquiries became increasingly important. They needed clearer insight into which marketing efforts were driving real quote requests — and a more reliable way to turn online visibility into consistent demand.

Website Design & Conversion Improvements

Improved website layout and structure to make services easier to understand
Helped visitors quickly find the information needed to request a quote
Reduced friction for customers coming from paid and organic traffic

Search Engine Optimization (SEO)

Improved how EcoGuard appeared in local and service-based searches
Aligned website content with how customers search for pest control
Built a stronger foundation for long-term organic visibility

Content Marketing

Created and refined service-focused website content
Helped answer common customer questions and clarify offerings
Supported both search visibility and on-site engagement

Google Ads & Online Advertising (PPC)

Used paid ads to reach customers actively searching for pest control services
Focused ad spend on higher-intent searches instead of low-quality traffic
Supported consistent inquiry volume alongside organic search

Yelp Ads (Supporting Channel)

Used Yelp Ads to reach customers actively comparing local pest control providers
Captured quote requests from users ready to contact a company
Supported overall lead volume as part of the paid search mix

Lead Tracking & Performance Reporting

Improved visibility into where calls and quote requests were coming from
Reduced guesswork around which channels were driving real inquiries
Delivered clear reporting focused on real leads, not vanity metrics

TIMELINE

FOUNDATION & CLARITY

Reviewed performance, clarified priority services and locations, and aligned marketing around higher-quality inquiries and clearer attribution.

SEO BUILDOUT

Improved website content and search visibility to better match how customers search for pest control services.

PAID MEDIA REFINEMENT

Refined paid campaigns to focus on real search intent and higher-quality inquiries instead of raw traffic.

STEADIER LEAD FLOW

Visibility and performance became more consistent, with clearer insight into where inquiries were coming from.

WHY THIS WORKED

Marketing focused on how customers actually look for pest control services.

Paid ads supported immediate inquiries while SEO built steady visibility over time.

Efforts were centered on attracting better inquiries, not just more traffic.

Clearer tracking helped connect marketing activity to real quote requests.

The approach created steadier results instead of short-term spikes.

If your pest control business is getting inquiries — but not always the right ones — or you want more consistent visibility in the areas that matter most, we can help.

Schedule a 1-hour virtual business audit, and we’ll walk through what’s limiting lead quality, where inquiries are actually coming from, and what to focus on next.

BOOK A STRATEGY CALL

HOW ECOGUARD TURNED LOCAL SEARCH INTO CONSISTENT, HIGH-QUALITY LEADS

Month-to-Month. No contracts. Performance earns retention.

THE PROBLEM

Here’s what changed after we stepped in.

BEFORE

BLUE ASPEN MARKETING

AFTER

IMPLEMENTING OUR STRATEGY

How Leads Came In

FROM GOOGLE SEARCH & LOCAL LISTINGS

FROM GOOGLE ADS

FROM YELP ADS (PRIMARY LEAD DRIVER)

ABOUT THE CLIENT

Client Snapshot

INDUSTRY

Pest Control Services

PRIMARY SERVICES

Residential and commercial pest management

SERVICE AREA

Local and regional service areas – Phoenix, AZ, and surrounding metro areas

COMPANY SIZE

Local pest control service business

WHAT WE IMPLEMENTED

GOOGLE BUSINESS PROFILE OPTIMIZATION

WEBSITE IMPROVEMENTS FOR BETTER USER EXPERIENCE

GOOGLE ADS + LOCAL SERVICES ADS

LEAD TRACKING & PERFORMANCE VISIBILITY