Ally Pediatric Therapy treats children with autism and other childhood disorders. Their services, which include applied behavior analysis (ABA), speech-language and feeding therapy, and occupational therapy, address symptoms common in children with autism, including: challenging behaviors, difficulties socializing and communicating with family and friends, and challenges with school and life skills.
Ally Pediatric was recently taken over by new leadership and decided that rebranding was the best way to relaunch the autism center. When rebranding, it is important to get a marketing team on board to help with each and every transitional detail. This project included a new website design and build with a new domain, new logo and branding, SEO strategies to engage users and create new leads, new ad campaigns, as well as updating all citations to ensure users were given the right NAP information.
Our Work
This project was fun for our team. Not only are we super proud of the overall website design, but the reports since launching have been nothing short of amazing. Our designer and developer created a mobile friendly website with a unique design that is bright and captures visitors attention. With the small attention to detail we were able to create a website that encourages users to click through the website, increasing page views and time spent on the website. We worked with the client to create content that was both trustworthy, knowledgeable, and SEO driven to help in their overall organic traffic. Small bits of animation on the home page intrigue users while pointing to various call-to-actions to increase leads.
Ally Pediatric’s new website launched April 27th, 2018 and the results have continued to show positive results. Listed above you will see results for the first 2 months compared to the last 2 months. The site has increased its overall visitors by 43% and new users by 36% in just 2 months. The sessions, which is period of time a user is actively engaged with your website, also increased by 20% from the first 2 months to the most recent 2 month period. Their rankings report has shown steady growth over the first 4 months as well with their number 1 rankings increasing 1125% starting with 4 and jumping to 49. The keywords in which they are ranking for was part of our strategic SEO strategy to increase organic traffic to their website and we are happy to report that it is working!
If you are interested in any or all of our marketing services, please fill out the form below and one of the Blue Aspen team members will be in touch shortly!
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