600+ QUALIFIED LEADS
GENERATED FOR A PHOENIX OUTDOOR LIVING & LANDSCAPE COMPANY

We helped a Phoenix-based outdoor living company bring in steady, high quality leads by improving how they show up on Google and making their website easier for homeowners to contact them.

These leads included homeowners looking for larger outdoor projects.

BOOK A STRATEGY CALL VIEW HOW WE DID IT

Month-to-Month. No contracts. Performance earns retention.

600+

TOTAL QUALIFIED LEADS

293

GOOGLE LOCAL LEADS

208

PAID LEADS

124

ORGANIC LEADS

Sound Familiar?

Lots of calls — but most weren’t the right fit. Not showing up on Google.
Ads that felt expensive with unclear results.That’s exactly where this business started.

Here’s what changed after we stepped in.

BEFORE

BLUE ASPEN MARKETING

Getting Leads – but many weren’t the right fit
Business wasn’t showing up in local search
Paid ads felt expensive with unclear results
Slow respons time from their previous agency

AFTER

IMPLEMENTING OUR STRATEGY

600+ new leads from homeowners in the Phoenix area
Google bringing in steady phone calls and messages
Paid ads focused on people ready to start projects
Clear monthly reporting tied to real leads

How Leads Came In

FROM GOOGLE SEARCH & LOCAL LISTINGS

124 organic leads generated over the most recent 6 months, homeowners finding the business through Google searches and local map listing.

FROM GOOGLE ADS

208 inbound leads across calls, forms, and emails, focused on high-intent residential services.

FROM GOOGLE LOCAL SERVICES ADS

Nearly 300 leads came from homeowners reaching out directly through Google’s local service listings.

ABOUT THE CLIENT

This client is a Phoenix-area landscape design and outdoor living company specializing in high-ticket residential projects. Their team combines in-house design, consultations with experienced installation crews, allowing them to manage projects from concept through completion.

Client Snapshot

INDUSTRY

Landscape Design & Outdoor Living

Service Area

Phoenix Metropolican Area

PRIMARY SERVICES

Turf and paver installation, outdoor kitchens, custom fire pits, and fireplaces, backyard remodels, permanent outdoor lighting, xeriscaping, hardscaping, and pool repair.

BUSINESS MODEL

Single-location design + build

WHAT WE IMPLEMENTED

GOOGLE BUSINESS PROFILE OPTIMIZATION

WEBSITE REBUILD + BETTER USER EXPERIENCE

GOOGLE ADS + LOCAL SERVICES ADS

LEAD TRACKING & FOLLOW-UP SETUP

Google Business Profile Optimization

Updated services so the business showed up for the right searches
Improved local visibility across key Phoenix areas
Increased calls and messages from local search users
Aligned GBP content with service pages for consistency and trust

Website
Improvements

Rebuilt the website to make contacting the business easier
Structured pages to answer pricing, timeline, and process questions upfront
Improved mobile experience
Added clear service pages explaining what homeowners get

Google Ads + Local Services Ads

Ran ads focused on people ready to start projects
Sent ad traffic to pages that matched the service searched
Prioritized call-based lead generation
Scaled campaigns that brought in the best leads

Lead Tracking & Follow-Up

Implemented tracking across calls, forms, and messages
Made sure every lead was captured and followed up on
Enabled performance-based decision making
Improved reporting clarity for ongoing optimization

No Additional Cost

Reviews via Text System

Made it easy for happy customers to leave reviews
Increased review activity over time
Helped build trust with new homeowners
Supported stronger Google Business Profile performance

No Additional Cost

TIMELINE

RESULTS MEASURED OVER A RECENT 6-MONTH PERIOD

GETTING THE BASICS RIGHT

THE WEBSITE, GOOGLE LISTING, AND TRACKING WERE CLEANED UP FIRST SO NOTHING WAS WASTED.

SHOWING UP IN THE RIGHT SEARCHES

SERVICE PAGES AND GOOGLE LISTINGS WERE IMRPOVED SO HOWEOWNERS COULD FIND BUSINESS MORE EASILY.

OPTIMIZE & SCALE

THE FOCUS SHIFTED TO SERVICES AND AREAS BRINGING IN THE BEST LEADS.

ONGOING GROWTH

MONTHLY UPDATES AND IMPROVEMENTS BASED ON RESULTS.

WHY THIS WORKED

Homeowners could clearly understand services before contract

Different services were promoted in the areas where they perform best

Most people reached out already ready to talk about their project

Ready for More
Consistant Leads?

If your landscaping or outdoor living business isn’t getting steady calls, isn’t showing up on Google, or feels like ads aren’t working, we can help.

Schedule a 1-hour virtual business audit, and we’ll walk you through what’s holding growth back and what to focus on next.

BOOK A STRATEGY CALL

Month-to-month. No contracts. Performance earns retention.