Why Content Marketing?
Great content is king. Not just any old content, but great content. Compelling and valuable content can get right to the heart of your readers. Earn their trust and compel them to consume as much as possible. There is a direct correlation with how much content and consumer engages with and the trust they have with your brand.
Websites that produce regular content receive 8x more traffic compared to similar industry competition. That’s a compelling reason to start creating and sharing! Just make sure you’re sharing it to the right channel.
Content Marketing Process
Kicking off your marketing starts with great content. We follow a very rigorous process to ensure the content is on point and centered to your targeted audience. We use the following strategy when deploying the right content marketing campaign:
- Content Marketing Strategy – Craft the strategy. Follow the strategy. Seems simple, but is often missed. We build and organize a content calendar allowing you to see what topics we will be writing and when they’ll be published.
- Content Development – Professionally written, edited and published content to your website and social channels. Of course, always formatted just perfectly for the best engagement.
- Content Marketing Reporting – You get reports and breakdown of how the content marketing drove an impact to your business.
Spending your entire budget on a content marketing agency is like buying a car without gas. We have designed our content marketing services to fit any small business owner’s budget. This allows you to lower your costs by avoiding hiring a full-time employee, and using an experienced agency that will generate more results.