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PPC (Online Ads)


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Blue Aspen Paid Ads Management

PPC Campaign Management

Our team expertly handles every aspect of your Pay-Per-Click campaigns, from conducting thorough keyword research and competitive analysis to crafting compelling ad copies and optimizing landing pages. We meticulously manage your ad spend, employing strategic bid management and budget allocation, while continuously monitoring and refining campaigns through A/B testing and performance analysis, all aimed at driving targeted traffic and maximizing conversions.

Keyword Research

Identifying and selecting relevant keywords that potential customers are likely to use when searching for products or services. This is foundational for targeting the right audience.

Competitor Analysis

Analyzing competitors’ PPC strategies to understand the market landscape, identify opportunities, and differentiate the client’s ads.

Campaign Strategy

Developing a comprehensive plan that includes campaign goals, target audience, budget allocation, bid strategy, and choice of PPC platforms (like Google Ads, Yelp Ads, Facebook Ads).

Ad Creation

Writing and designing the ad copies and visuals. This includes crafting compelling headlines, descriptions, and calls to action, as well as designing any visual elements needed for display or social media ads.

Landing Page Development

Creating or optimizing landing pages that the ads will direct to. These pages need to be relevant to the ad content, with a clear call to action and optimized for conversions.

Campaign Setup

Configuring the campaign in the chosen PPC platform, including setting up ad groups, choosing the right keywords, setting bids, and defining audience targeting options.

Conversion Tracking Setup

Implementing tools and codes to track conversions, whether they’re sales, leads, downloads, or other actions. This is crucial for measuring the ROI of the campaign.

Budget and Bid Management

Managing the campaign budget to ensure that spending is aligned with the campaign goals and the client’s overall marketing budget. Adjusting bids for keywords or ad placements to get the best possible return on investment.

Quality Score Optimization

Improving the Quality Score in platforms like Google Ads by enhancing the ad relevance, landing page quality, and click-through rate, which can lead to lower costs per click.

A/B Testing

Testing different elements of the campaign, such as ad copy, landing pages, or call to action buttons, to determine what works best and improve campaign performance.


Implementing retargeting campaigns to target users who have previously interacted with the website or ads but didn’t convert.

Campaign Optimization

Continuously optimizing the campaign based on performance data. This involves refining keywords, adjusting bids, tweaking ad copy, and experimenting with new strategies to improve results.

Grow Your Business Faster with PPC

Elevate your business to unparalleled success with powerful platforms like Google AdWords, Bing Ads, and Facebook Ads. In today’s digital landscape, there are more opportunities than ever to strategically promote your business through pay-per-click (PPC) advertising.

Unlike SEO services which can take months to gain new traffic, PPC advertising offers the immediate benefit of driving targeted traffic to your website almost instantly.

Have you found yourself depleting your paid advertising budget on campaigns that aren’t providing any calls, clicks, or conversions?

Google AdWords, Facebook Ads, Instagram Ads, and LinkedIn Ads are all potent tools in a savvy marketer’s arsenal.


They can each play a critical role in a comprehensive strategy designed to generate traffic and leads. However, the reality is that only 5% of businesses are effectively executing their PPC campaigns.

Considering launching a PPC campaign, but concerned about the potential costs and the risks associated with ineffective campaigns? It’s true that PPC can become expensive, and ineffective campaigns can result in wasted expenditure. However, enlisting the expertise of someone knowledgeable in PPC strategy can dramatically streamline your path to a fruitful campaign, resulting in lower overall ad spend and increased conversions.

Entrust your advertising strategy to someone who knows the intricacies of crafting successful campaigns, and witness your business soar to new heights while maximizing your return on investment.

Work Progress

Steps to Successful Paid Ads

Unlock the full potential of advertising with our systematic approach, ensuring your brand gets noticed and your investment yields results.

Research and Analysis

We delve deep to understand your target audience and assess the competitive landscape.

Ad Creation and Execution

Based on our research, we design impactful ads and allocate your budget for maximum ROI.

Reporting and Optimizing

We closely monitor results, finetune tactics, and keep you informed on ad effectiveness.

PPC Campaigns We’re Proud Of

We have been helping our clients to create and manage profitable PPC campaigns since 2009. We utilize these skills for our own business too.

While it can take a little time to perfect any campaign, we pride ourselves on diligently working towards a key goal: increasing conversions with lower customer acquisition costs and ad spend.

PPC is a powerful marketing tool that needs a dedicated manager to avoid costly spending.


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People love Blue Aspen

See for yourself why our clients become our biggest advocates.

Great company to work with

Blue Aspen Marketing transformed our brand's online presence with their exceptional SEO services. Their team not only improved our organic website traffic but also increased our leads significantly. We're thrilled with the results and highly recommend their expertise!
Francesca Lopez
Director of New Kamble

What an amazing approach to People, delightful experience

It's been really great working with Ryan and his team over at Blue Aspen Marketing. They built our website with landing pages and search engine marketing services. Overall our business is definitely better after working with them than before. My biggest recommendation is to help do a bit more training on Wordpress as part of the website design package.
Jordan Matthews
Creative Director

Great experience

We used Blue Aspen for our website marketing and had a great experience. Having been in business for 20 years, we knew our marketing needed a refresh to help us reconnect with customers. Blue Aspen cam in and redid our logo, branding and website design work. Super pleased with how everything turned out.
Alexis Taylor
Frequently Asked Questions

What is PPC?

Curious about how PPC can drive traffic and boost sales, or why it’s pivotal for immediate visibility? Explore these frequently asked questions to uncover the benefits.


What is PPC, and how does it differ from organic search results?


What kinds of PPC ads are there?


How can I determine the right budget for my PPC campaigns?


How can I improve the conversion rates of my PPC ads?


How do I know if my PPC campaign is successful?

Successful Ad Campaigns Start with a Strategy Session

Is there something you are struggling with in your paid advertising campaign? We like to educate our potential and existing clients because an informed client is a better client.

Schedule a 1-hour virtual business audit with us and let us show you what areas need improvement and where we can implement our expertise to drive more results.

Schedule a Strategy Session