Bright and Clear Pool Care has been a client of Blue Aspen for over 3 years. Bright and Clear Pools has served homeowners throughout the Northwest Valley since 1985. They are a family based company working hard each day to provide exceptional service to each and every client. Their pool services in Peoria, Glendale, North Phoenix, Sun City and Surprise is top rated throughout the entire Valley. Their goal when reaching out to Blue Aspen was to find a marketing team that would help expand their business and grow their brand so that people all over Phoenix would know who they are and want them to be their all-encompassing pool care providers. Keep scrolling to see how much our team of experts has helped their company grow!
Bright and Clear was having issues with hackers getting into their website and changing content and creating viruses for users, which started to decrease the number of users that visited their page. We decided the best form of action was to create a new website that was entirely secure with a heavy SEO strategy to reengage users and create a unique design that consisted of various calls-to-action to increase conversions.
Our Work
During the beginning stages of our marketing relationship with Bright and Clear, we worked to increase leads, visibility, and engagement. With a strong SEO strategy we were able to help grow their business significantly and helped make their name known throughout the Valley. After 3 years of working with us on the marketing side, together we decided it was time for a new website design and build to really send their business to the next level. With the help of our expert design, development, and content strategy team we were able to build Bright and Clear a brand new website. The new website is mobile friendly with a unique design that encourages users to click through, increase page views and overall time spent on the site, while also capturing new leads from various call-to-actions displayed throughout the website. Our SEO strategy also increased visibility and we have the numbers to prove it!
The results have been amazing for Bright and Clear since launching their new website 4 months ago. For these reports we compared Google Analytics from the 4 months prior to relaunching and the 4 months since the launch of the new website. The results prove that our redesign, SEO, and content strategy has helped increase overall site visibility, conversions, engagement, and organic traffic. The overall visitors to the website increased by 119% and the number of new users increased by 121%. The number of leads directed to the website increased by 150% and the number of overall conversions increased by 12%. Overall the reporting for this website continue to improve each month which means the strategies we implemented for this website are working!
If you are interested in any or all of our marketing services, please fill out the form below and one of the Blue Aspen team members will be in touch shortly!
